Today, we’re excited to announce the general availability of Prismatic, the embedded integration platform for B2B software companies. We’re on a mission to provide B2B software companies with a better way to build and deploy integrations for their customers, and today is a big milestone on that path.
A Little History
Almost two years ago, my cofounders and I were sitting around complaining about software integrations. You see, we’d spent fifteen years at my last software company building B2B software with tons of integrations, and it just got more and more painful the larger we got.
Even though the three of us had exited that business, we still had stuck in our heads how important integrations were to our customers and how hard they were to do well at scale. How they made moving core product forward harder, slowed down onboarding of customers, and made it harder to provide the level of support our customers needed and deserved.
At some point, we decided to stop talking and put our heads down at figuring out how to solve it. So we started Prismatic.
Learning and Building
We didn’t know exactly what Prismatic needed to be, just that we wanted to fix integrations for software companies. So we started building some early prototypes and had what seemed like a million Zoom calls with some amazing people at great software companies.
It was immediately obvious that we weren’t the only ones who had experienced “the integration problem.” It affects software teams in every industry. And we heard a lot of the same desires over and over. Things like the need for productized integrations that could be built easily, a desire to become more responsive and efficient by reducing the integration workload on development, and a need for better tooling in order to support integrations well.
We also came to understand that although there are countless integration platforms out there, they don’t serve B2B software companies very well. They’re largely designed for enterprises automating their own workflows and don’t work for B2B software companies that need to provide integrations to customers. They lack the concept of customers (and their configs, credentials, etc.). They lean too hard on a “no-developer” mindset. And they don’t fit into software companies’ existing infrastructure and processes well.
As our understanding grew, we formed a clear viewpoint on what it would take to build an integration platform that actually works in the real world of B2B software companies. And we continued to learn. And we iterated. And learned. And iterated.
After almost two years of conversations, learning, and building, Prismatic has evolved into the platform that B2B software companies have been waiting for. We’ve been extremely encouraged by the reception it has seen from software teams and we’re eager to get it in the hands of more people.
Prismatic gives software companies a better way to build integrations and also a better way to manage their deployment to customers. It includes:
- Purpose-built infrastructure that runs your integrations in a secure, scalable environment
- An intuitive integration designer for building reusable integration workflows
- Integration deployment and support tools like customer-specific configuration, logging, and alerting
- An embeddable, white-labeled customer portal with self-service integration tools
And it does this in a way that gives every person involved exactly what they need:
- Devs get the power and flexibility to extend the platform to fit your product and the way you build software (strong custom component support, fully exposed API, robust CLI)
- Non-devs use a low-code designer, tailored by your devs to fit your product and industry, to build reusable integrations that can be deployed to multiple customers with different configs
- Customers and customer-facing teams get a simple integration configuration and management environment
Although today’s launch is an important milestone, it’s just the beginning. We’re improving Prismatic every day with a roadmap that our customers are excited about. We’re growing our team. And most importantly, we’re moving faster than ever on our mission to provide B2B software companies with a better way to build and deploy integrations for their customers.
We’d Love To Hear From You
We’re super passionate about better software integrations and helping software teams solve their integration challenges. If you’re a member of a software team and are interested in what we’re doing, we’d love to hear from you! Or check out Prismatic for free.
If you share our passion and are interested in joining us, check out our careers page — we’re growing!